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Beyond the Like: Growing Your Home Service Business Through Social Media

jackiebenjamin
Social media network

In today’s digital age, getting your home service business noticed has never been easier. Gone are the days of yellow pages, replaced by Google searches and social media platforms. Social media is not just a tool but a necessity for businesses looking to grow and thrive. However, it’s easy to get lost in the sea of content. Just like networking in person, building relationships on social media requires intentionality.


Here, we break down how to build and maintain those relationships in three actionable steps.


Step One: Expand Your Network Strategically


The first step in building meaningful relationships on social media is to expand your network by following relevant accounts. Think of your social media following as your digital Rolodex. The accounts you follow and engage with directly influence the content you see and the opportunities you create.

To grow your home service business, start by following businesses that complement your services. For example, if you own an HVAC company, connect with plumbers, electricians, or even local real estate agents. These accounts can serve as valuable collaboration or referral partners.

Set a realistic goal, such as following ten new accounts per day. Focus on accounts that are not only relevant but also active and engaged on social media. Building a high-quality network ensures your feed is filled with potential opportunities for collaboration and exposure.



Step Two: Engage Intentionally with Your Network


Following accounts is just the beginning. To stand out, you need to actively engage with your network. Social media platforms prioritize content that sparks interaction, and the more you engage, the more visible your account becomes—not just to your network but also to its audience.

Engagement goes beyond liking posts. Take time to leave thoughtful comments that demonstrate genuine interest in the content. For instance, instead of saying, “Great post!” try something more specific, like, “This is such a helpful tip for homeowners! We’ll definitely share it with our customers.” Aim to comment on at least five posts every day. These small but meaningful interactions build goodwill and make your business memorable.



Step Three: Communicate Directly with Your Network


The final and most critical step is to reach out directly to your network. Direct messages (DMs) are where real connections are formed and collaborations take root. When reaching out, your message should feel personal and not like spam.

Here are a few tips for crafting effective DMs:

  • Be Helpful: Lead with value. Share a tip, congratulate them on a recent achievement, or highlight a way you can collaborate.

  • Keep It Concise: Social media users have short attention spans. Your message should be brief and easy to read.

  • Use Templates (But Personalize): Create a basic template for your messages, but always tailor it to the recipient. Mention something specific about their business or recent posts to show genuine interest.

For example, if you’re messaging a local real estate agent, you might say: “Hi [Name], I love the advice you shared about preparing homes for winter. As an HVAC company, we often work with homeowners during this season. Let’s collaborate to help your clients stay comfortable and energy-efficient!”



Why Social Media Relationships Matter


Consumers increasingly rely on social media to research and choose businesses, including home service providers. Your presence and interactions on social platforms are a form of advertisement and a demonstration of your business’s values and personality.

By following these three steps—expanding your network, engaging intentionally, and reaching out directly—you’ll create meaningful connections that can drive referrals, collaborations, and long-term growth. In today’s digital age, the relationships you cultivate online are just as vital as those you build in person. Start building your social media relationships today and watch your business thrive.


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