It's one of the most common questions home service businesses ask when they start taking social media seriously: How often should a contractor post on social media? Once a day? Three times a week? Every time something interesting happens on a job? The honest answer: posting frequency matters a lot less than most people think. What matters more is what you do between posts. A Simple Answer to the Frequency Question For most home service businesses, posting 3 to 5 times per week is a solid...

Contractors always ask how often they should post on social media. The honest answer might surprise you, and it has more to do with engagement than frequency.

Most home service businesses treat social media like a billboard. Post a photo, add a caption, wait. And then wonder why nothing happens. Here's what that approach misses: the work that happens off your own profile. Outbound social media is about going where your ideal referral partners already are, commenting on their posts, engaging with their content, and building familiarity before you ever send a message. It's how you turn a stranger into a steady referral source. And for home service...