A Simple 3-Step Outbound Social Media Strategy for Home Service Pros

Let’s face it — most home service business owners don’t have hours to waste on social media. But ignoring it completely? That’s not an option either. The good news is you don’t need to be a social media pro or spend big on ads. With a 3-Step outbound social media strategy, you can grow your presence, build real relationships, and generate leads — all in under an hour a week.

Why Outbound Works for Home Service Pros

Outbound engagement — commenting, liking, and following other local accounts — helps build visibility and trust. According to Sprout Social, 64% of consumers want brands to connect with them. Outbound makes that happen by proactively starting conversations.

THE 3-STEP STRATEGY

Step 1: Identify Local Accounts

Create a list of 20–30 relevant accounts like:

• Local realtors and real estate offices

• Other contractors: electricians, landscapers, roofers

• Community groups and neighborhood pages 

• Local businesses (coffee shops, schools, gyms)

Example: An HVAC tech follows a local real estate broker and sees a post about a newly renovated home. They comment, “Nice work on the remodel!  Looks like the new owners will need a solid HVAC setup this summer 🔧🔥.

Step 2: Engage 3x Per Week

Schedule three 15-minute blocks per week. In each session:

• Like 5–10 posts

• Leave 3–5 thoughtful comments

• Respond to Stories with a DM or emoji

• Follow a few new accounts

Best Practices:

✅ Use emojis, humor, and real reactions 

✅ Ask questions to spark replies 

✅ Don’t promote,  just be human

Step 3: Be Consistent & Track Results

Engagement compounds over time. Set up a simple tracker (Google Sheet or CRM) to log:

• Who you followed

• Who responded

• Who you messaged

• Business opportunities or partnerships that emerge

Bonus Tip: Use saved replies in your notes app or scheduling tool to streamline engagement without sounding robotic.

Common Mistakes to Avoid:

📵 Being too generic (“Nice post!” doesn’t count) 

📵 Only posting, never engaging 

📵 Giving up after a week — consistency is key 

📵 Commenting only on friends’ posts instead of prospects

Why This Strategy Works 

Outbound flips the script. Instead of hoping customers find you, you build visibility with the businesses and community members they already trust.

Let WeAssist Marketing handle the engagement while you focus on installations, repairs, and running your crew. Our outbound team builds the trust and visibility your business needs to thrive online. Let's talk.